Meta’s Threads is pulling further ahead of Elon Musk’s X on mobile, based on recent estimates from analytics firm Similarweb, Forbes reports. In the first stretch of January, Threads averaged roughly ...

Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will be gradual, the company says, noting it may take months for the full ...

Elon Musk’s platform still dominates for daily web visits. Elon Musk’s platform still dominates for daily web visits. is a news writer focused on creative industries, computing, and internet culture.

Threads now has over 400 million monthly active users. (Dave Adamson / Unsplash) Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said ...

Update January 2026: Threads has now overtaken X (formerly Twitter) on mobile. This is users on mobile, not total active users. Threads has 141.5 million daily active users, compared to X’s 125 ...

Threads announced it will expand its ad tech to all users globally, giving the brand a new revenue stream after a trial that ran since May last year. Meta says ads for Threads will begin appearing to ...

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