Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts
There's product placement on TV, even if it is still restrained compared to most American sports. Spectators inside the Olympic arenas hear shoutouts by the announcers and see logos on the big screen.
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WWE Officially Announces Clash In Italy PLE, Next European Tour
Clash In Italy and a near month-long European tour set to take place throughout May and June 2026.
The United States and Sweden are facing each in the men's hockey quarterfinals at the 2026 Winter Olympics. Here are live updates and how to watch: ...
The men's ice hockey tournament reaches its quarterfinals stage at the 2026 Milano Cortina Olympics on Feb. 18. Here's the schedule.
Team USA faces potential elimination for the first time at the 2026 Winter Olympics. Here's how to watch its quarterfinal ...
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