Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Srisawad Corp. Public Co. Ltd. engages in the provision of financial services. It offers hire purchase, loans, and management of non-performing assets. The company products include secured loans for ...