Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

Outperform your competitors by using negative keywords to lower your advertising costs while keeping your sales volume high.

Focused Amazon Growth. Advance Amazon Agency under the leadership of CEO Michael Ehlert, Director Operations & Co-Founder ...

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Google Search Ranking Volatility Gets Heated Again February 10th I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February ...

Know what to look for when choosing a fundamentals of digital marketing course. Think about whether you want to learn on your ...