SpyFu delivers powerful competitor keyword research and PPC insights through an affordable platform with over 10 years of ...

From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Several marketing tactics depend on the nature of the product itself. For this reason it is helpful to have a broad understanding of how to think about products. As you will see, marketing ...

As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

Know what to look for when choosing a fundamentals of digital marketing course. Think about whether you want to learn on your ...