Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

French testing and certification laboratory Certisolis has released initial results from accelerated degradation testing conducted under its Optisol program, highlighting performance gaps TOPCon solar ...

A nonpartisan government watchdog is calling on the Department of Defense to update its testing policies so U.S. troops can acquire weapons at a quicker scale. The Government Accountability Office ...

Google’s second major quarterly release of Android 16 — known as Android 16 QPR2 — is finally here, bringing plenty of new features to Pixel owners, and eventually other brands as well. According to ...

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JPMorgan Chase & Co.’s decision to let managers use artificial intelligence for help writing performance reviews stands to bring relief to one of bosses’ most dreaded annual tasks. It also raises ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Julie Sweet, the chief executive of consulting giant Accenture ACN-0.15%decrease; red down pointing triangle, recently delivered some tough news: Accenture is “exiting” employees who aren’t getting ...

Genesis’s Magma Division, set to debut the GV60 Magma before the end of 2025, could be quietly preparing a much larger addition to its performance family. While the GV60 Magma sets the tone for ...

The gold standard in web performance testing now with the full power of Internet Performance Monitoring platform—uniting front-end metrics with global synthetics, RUM, session replay, DNS, SSL/TLS, ...