ShowHeroes, an independent provider of CTV and digital video solutions, has announced the acquisition of Traffective, a Munich-based programmatic monetisation p ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of generating high-quality leads, improving ROI, and personalizing ...

Now, the company's fourth-quarter 2025 results (which were released on Feb. 25) have further dented investor confidence. Shares of the programmatic advertising company fell 5% after its latest ...

A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

Genius Sports (NYSE: GENI) today announced a direct integration between its official Moment Engine and Magnite (NASDAQ: MGNI), the largest independent ...

Expanded into AI-resilient growth channels through enhanced mobile in-app capabilities and the release of Nexxen’s industry-first programmatic ...

Malaysia's out-of-home (OOH) advertising industry reaffirmed its status and relevance as a high-impact, audience-centric medium by coming together in an industry-wide showcase for International Out-of ...