Founder of EventIQ turned events from one-off creative activities into predictable assets through Event Intelligence ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Explore the marketing profile of recreational gamblers, including their habits, motivations, behaviors, and how they engage with betting products responsibly.