To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Economists tell us that controlled inflation is a sign of economic growth. Central banks, such as the U.S. Federal Reserve, actually set monetary policy to maintain a consistent inflation rate of ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

This post is co-authored by Sagatom Saha, research associate for energy and U.S. foreign policy at the Council on Foreign Relations. When policymakers mandate adoption of a particular technology, they ...

An inventory manager must be able to develop an effective inventory control system to manage customer demand. The demand for the product will control inventory costs, carrying costs, ordering costs ...