This process is called a clean install, which is ironic as there's nothing particularly clean about it: Microsoft has enshittified Windows Setup.

You can now find, install, and update Microsoft Store apps using a command prompt on Windows 10 and Windows 11 PCs. No GUI ...

Microsoft today announced a new command line interface (CLI) for the Microsoft Store in Windows 11 called the Store CLI.

Don't Throw Away Your Laptop: How to Install Windows 11 On Unsupported Hardware ...

It's free and open-source.