Learn how representative samples and random samples differ and why combining them minimizes sampling bias for accurate data.

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

The rise of internet polling makes it more feasible to publish estimates for Asian Americans. But these estimates offer a limited view. What does the migration to online polling mean for the country’s ...

Biodiversity macroecology deals with the commonly measured variables of abundance, distribution, occupancy, and range size across two scales: the local (or α) and regional (γ). There are ca. 15 ...

Dr Jacob John, former chief of ICMR's Centre for Advanced Research in Virology, speaks to TOI on why the outcome of random sampling may not be a correct measure of the extent of the Covid-19 threat ...