Wix Studio is a professional web development platform designed for agencies and consultants — offering advanced design tools, ...

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

A guide to creating fastvertising—quick response ads that go viral. by Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Ryan Reynolds In February 2013, during Super Bowl XLVII, the stadium ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...