Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

Objectives To exploratorily examine whether parental rearing styles mediate the association between parental mental health and children’s anxiety tendencies and to explore whether these associations ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...