For more than a decade, restaurant technology strategies have centered on building a “single view of the guest.” Operators invested heavily in POS integrations, loyalty platforms, CRM platforms, CDPs, ...

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, names Rebecca Szew as Partner and Chief Client Officer. Szew brings more than two decades of experience ...

Continu today announced the launch of Experts, a new capability that enables organizations to extend Continu's Conversational AI Agent, Eddy, beyond the LMS by connecting trusted, company-approved ...

Los Angeles, California - February 17, 2026 - PRESSADVANTAGE - Rocket CRM has announced the expansion of its Marketing ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Autonomous agent-based, artificial intelligence systems are beginning to replace traditional campaign-based marketing, marking one of the most consequential shifts the martech industry has seen in ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

Client segmentation is emerging as a major growth lever for RIAs looking to expand strategically. Alexi Maravel of Federated Hermes joins Shannon Rosic to share insights from the firm’s latest advisor ...