Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Mass General Brigham researchers are betting that the next big leap in brain medicine will come from teaching artificial ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

Discover key market segmentation strategies to effectively target your ideal customers. Learn how to refine your audience and boost engagement. Every day you operate without proper market segmentation ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...