Consumers seek to engage with brands that stand for something meaningful. This approach appeals to emotions, creating a sense of trust and admiration for your brand. In a recent LinkedIn poll of mine, ...
Americans remain divided on the importance of companies and organizations making public statements on political or social issues. Today, half of U.S. adults say these types of company statements are ...
Peter Raymond Darke receives funding from the Social Sciences and Humanities Research Council of Canada. Theo Noseworthy receives funding from the Social Sciences and Humanities Research Council of ...
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