There is currently a sale running on the iconic brand's home entertainment range, including for our TV Product of the Year winner the Sony Bravia 8 II. The best discount, however, is on the brand’s ...

Sony is set to enter a partnership with the Chinese TV maker TCL, effectively handing over control of the Bravia television brand. In a joint announcement on Tuesday, the two tech giants revealed Sony ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a ...

Sony and TCL have entered into an agreement that could see TCL taking a majority stake in Sony's TV business. TVs will still be launched under the Sony Bravia name, but with TCL's manufacturing ...

Sony has announced that it's spinning off its home entertainment electronics business into a joint venture with rival TV maker TCL. The two companies plan to sign agreements by March 2026 that would ...

For fans of Sony televisions, the company is about to receive some help from a potentially unlikely source. With Sony being one of the most reliable smart TV brands according to consumers, it may ...

Sony has announced a strategic restructuring of its television business, under which it will sell a majority stake in its Bravia TV operations to Chinese electronics company TCL. As part of the ...

[TOKYO] Sony Group is spinning off control of its home entertainment business, including its flagship Bravia television brand, to Chinese rival TCL Electronics. It is the latest Japanese company to ...

Craig is a reporter for Pocket-lint based in Toronto. He earned a diploma in journalism from Seneca Polytechnic and holds a Media Foundations certificate from Humber College. Craig previously interned ...

In a major shift for the consumer electronics industry, Sony Group Corp. has announced it will cede majority control of its home entertainment division, including the iconic Bravia television brand, ...

Sony Group is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics, the latest Japanese company to cut exposure in ...

Premium Japanese TV manufacturing just surrendered to Chinese efficiency, and future Bravia purchases will reflect this seismic change. The January 20th memorandum spells out the new reality: TCL ...