New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.

The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers communicate key marketing events and conversions to platforms and partners. It’s open for public ...

With more than three billion active monthly users, Facebook is the biggest social media platform and offers immeasurable opportunities for brands to connect ...

Led by innovative and gutsy head coach Ben Johnson, the Chicago Bears this season were the NFL's most dynamic and daring team. Fourth downs. Two-point conversions. Trick plays. The Bears did more than ...

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