Clips of thin, whistling tones are going viral on social media, startling listeners who suddenly “hear” hidden words. The ...

We don’t experience the world through neat, separate senses—everything blends together. Smell, touch, sound, sight, and balance constantly influence one another, shaping how food tastes, objects feel, ...

Disney films are known for magic, music, and family-friendly storytelling—but some viewers believe there’s more beneath the surface. This video explores subtle subliminal messages, visual tricks, and ...

Higher states of consciousness are not hallucinations but authentic transformational experiences, mostly triggered by turmoil ...

Despite decades of research, the mechanisms behind fast flashes of insight that change how a person perceives their world, termed "one-shot learning," have remained unknown. A mysterious type of ...

The people who intellectualise pop culture, ten years after it was made, often feel like they’re the ones ascribing its ...

Our world is a rich tapestry of sensory information, constantly bombarding our nervous system with a vast array of stimuli.

Many factors influence how jurors and others interpret a given incident in the criminal justice system. In officer-involved shootings (OISs), for example, we have seen that the violent or nonviolent ...

Key Takeaways The Baader-Meinhof phenomenon makes you think you see things more often after you first notice them.Selective attention helps your brain focus on certain things and ignore ...