If you've ever spent hours debugging a test that shouldn't have failed—only to find out it broke because of one tiny UI change—you're not alone. And Gopinath Kathiresan knows that frustration well.

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF.

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...