Unity boss who once called out the 'idiocy' of the metaverse now says his company's new AI tech 'will enable developers to prompt full casual games into existence with …

Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, ...

Unity will soon let you create casual games using simple text prompts

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.
Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Here's the real story of the Apex Legends character that never was, and how he was born from "pure frustration"

Six years on from Apex Legends' biggest ever twist, narrative lead Ashley Reed explains why Respawn tricked the players in Season 4.

Unity plans to let developers “prompt full casual games into existence” with AI.

Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...