But then there was this – a talk between Peter Danenberg and James Rubin, around orienting products to a user audience.

CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds ...

A recent survey of game developers found that more than 50% of surveyed developers said they believe generative AI is a ...

"The video game business since its inception was built on the back of machine learning and artificial intelligence." ...

Even greater of a feat, the game can be played both digitally and physically, giving people of all ages and backgrounds a chance to feel like a kid again, whether it’s in Whitefish’s Depot Park or ...

One of the most visible advancements lies in non-player character (NPC) behaviour. Traditional AI in games operates within ...

"I would never want to underestimate the importance of human genius." ...

OpenAI CEO Sam Altman announced the hiring of Dylan Scandinaro as Head of Preparedness to address risks from powerful models.

Rockstar's highly-anticipated Grand Theft Auto 6 will not feature any Generative AI.

With no-code workflows and streamlined data pipelines, Unity aims to simplify how firms build, share, and scale interactive ...

The reigning champion jokes about George Russell being the “massive favourite” for 2026 ...