Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.

Zoë Hitzig helped shape early AI safety policies at OpenAI. Now she says the push for advertising threatens to undermine them ...

With more than three billion active monthly users, Facebook is the biggest social media platform and offers immeasurable opportunities for brands to connect ...

Red Sift OnDMARC helps you move from monitoring to full enforcement without breaking legitimate email. You get clear ...

Netflix has confirmed plans ramp up AI use at the company, with plans to expand its tools for subtitle localization and advertisement creation for its subscribers in 2026. The streaming giant touched ...

New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.

Former President Gerald Ford signed the Metric Conversion Act 50 years ago. However, he did not make metric adoption mandatory, and the efforts fell flat. For a look at where metric measurements have ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

In a nutshell: Meta has faced several controversies over the years, including the misuse of private data for political profiling, failing to stop the spread of fake news and hate speech, and ignoring ...

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

You want to know which clicks actually lead to sales, but conversion data can be messy, incomplete, or misleading. Shoppers might browse on one device and buy on another, or part of the journey might ...