Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...
Seeking Alpha

Unity: Vector Platform Momentum, But Future Remains Uncertain

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...
24/7 Wall St.

Is Genie 3 a Game Engine Killer? Why Unity’s 24% Plunge Could Be a Massive Opportunity

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain ...
Pocket Gamer.Biz

Unity dominates web games but performance-optimised engines have key advantages according to a new study

A new study into the engines powering the most successful web games has revealed the overwhelming dominance of Unity, but highlights a critical trade-off between its powerful ecosystem and the ...
Road to VR

Godot Gets Big OpenXR Update Aiming to Attract XR Devs from Unity

Godot, the open source game engine, has included basic OpenXR support for a number of years now, allowing developers to easily publish their apps across a variety of XR headsets. Now, Godot just an ...
Seeking Alpha

Unity: Vector's Performance Has Been Good But Not Great (Downgrade)

I last wrote about Unity Software (NYSE:U) in July. In that piece, I offered an extensive defense of the company's graphics engine. That was to provide a contrast to the market's overwhelming focus on ...