Today Comcast Advertising, the advertising division of Comcast, and Adara, a RateGain company, announced a first of its kind ...

By Amy-Jo Crowley and Paul Sandle LONDON, Feb 12 (Reuters) - Comcast-owned Sky's talks with ITV about buying its broadcast ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...

More Than 2,400 Homes and Businesses Will Be Connected to America’s Most Reliable Converged WiFi Network for the First ...

Comcast announced the first homes and businesses in Bethlehem Township and Emmaus are now connected to high-speed, ...

Investors hope that the shift away from traditional linear TV can be a tailwind for the streaming device maker.

In January, telcos, OEMs, and retailers launched 674 promotions. Trade-ins, new line offers, and bundles led activity.

Activist investor Ancora Holdings has built a stake in Warner Bros Discovery and plans to oppose the media company's deal with Netflix for its studios and streaming assets, in the latest twist to the ...

The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says ...

Nearly 138 million Americans tuned in to Super Bowl LX, making it the most-watched moment in U.S. television history and the biggest night for advertisers competing for attention and impact. Some ads ...