The company said it now has 325 million paying users across Google One and YouTube Premium, up from 300 million users three months earlier.
Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business ...
Pay, or keep the screen on ...
YouTube continues to vacuum up digital advertising dollars, mostly at the expense of traditional TV ad budgets, notching its biggest-ever ad sales number to date for the fourth quarter of 2025.