So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

3D Systems Corporation provides 3D printing and digital manufacturing solutions in North and South America, Europe, the Middle East, Africa, the Asia Pacific, and Oceania. It operates through two ...

3D printing is expanding in many sectors, boosting its growth and investment appeal. Focus on companies improving their profitability and expanding market reach in 3D printing. Investing in ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...