Private equity firm Everstone Capital is bringing together India’s Wingify — a company that helps businesses test different versions of their websites to improve sales and customer engagement — and ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

Abstract: Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in ...

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...

The Arc Raiders design director has said it's been fortuitous timing to have its extraction shooter launch a playtest around the same time as Bungie's Marathon, calling it "a great A/B test for us." ...

Bungie delayed its upcoming shooter, Marathon, indefinitely in June 2025 after receiving negative feedback from its closed alpha test. That feedback, however, became a useful “A/B test” for the ...

There should have been two major extraction shooters launching in the last quarter of this year. One of them is Arc Raiders, which is in fact coming out later this month. The other is Marathon, which, ...

Learn how analyzing video data and end screens can help increase engagement on YouTube. Find out how to AB test your videos to boost views and optimize video content. Canada's Carney fires back at ...