Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

With increasing demands for testing and certification, CTC reached the next step in their development journey. Together with Prevas, they've made a significant leap forward - with a scalable test ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

Abstract: Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...

There should have been two major extraction shooters launching in the last quarter of this year. One of them is Arc Raiders, which is in fact coming out later this month. The other is Marathon, which, ...

GOTHENBURG, Sweden, Oct. 13, 2025 /PRNewswire/ -- Zinzino, the Scandinavian health and wellness company, today announced the launch of its innovative Gut Health Test. With a simple at-home finger ...

Title tests are coming to YouTube Studio 'Ask Studio' lets you query analytics in plain language to surface actionable insights. YouTube also teased Veo 3 Fast for Shorts. YouTube announces A/B title ...