Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Ericsson, FET (Far EasTone), and OPPO have confirmed that 5G SA network slicing can now support performance-based ...

OpenAI launched GPT-5.3-Codex as Anthropic released Claude Opus 4.6 in a simultaneous drop that kicks off the AI coding wars, ...

The first dimension is the most fundamental: statistical fidelity. It is not enough for synthetic data to look random. It must behave like real data. This means your distributions, cardinalities, and ...

OpenAI announced it will begin testing ads within ChatGPT in the coming weeks. Ads will begin to appear at the bottom of the chatbot's answers, and they will be clearly labeled, OpenAI said. OpenAI ...

Welcome to the 2026 Road & Track Performance Car of the Year. I am delighted to bring you the following work of a select team of pros at R&T. The coverage of this year’s PCOTY spread out over the next ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15. Why we care. Video is ...

Researchers at UConn and the University of Minnesota have discovered that there may be more to the "summer slide" phenomenon following a break in schooling than just forgetting material. In fact, the ...

What does it really take to generate 1 million tokens, fast, efficiently, and without breaking the bank? Below, Alex Ziskind breaks down how five distinct computing systems stack up in this ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Abstract: As technology is evolving rapidly, it is required to develop, test, and deploy software with optimal performance to meet current user demands. To meet this demand, performance testing plays ...