X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.

This new framework is designed to provide brands with a 'brand-friendly' anchor in an ecosystem increasingly dominated by autonomous shoppers.

Learn more about the future of marketing as AI visibility to eligibility transforms how decisions are made in advertising and beyond.

From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how ...

The recent Amazon Product Advertising API has become more restrictive and difficult to use. Although we support the latest Laravel/PHP, it is in maintenance mode with no other development work.

Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...

A series of products sold by Amazon has been recalled nationwide due to hazards that could cause serious injury or death among children, according to the U.S. Consumer Product Safety Commission (CPSC) ...

Amazon said Tuesday it is closing all of its physical Go and Fresh grocery stores and investing more in Whole Foods in a significant change to its yearslong brick-and-mortar plans. The company said it ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...