Extended reality can give students experiences they might otherwise miss, but its success depends on thoughtful design, ...

A new publication DOI 10.29026/oes.2026.250031, discusses an integrated metasurface-freeform system enabled multi-focal ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

Powered by Vizrt’s AI Keyer, CaptivAIte’s data-driven AR graphics creation and insertion eliminate the need for complex green screen setups. With real-time graphics and revolutionary remote ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Shoppers at Samanea New York can now step into digital lava pits, fend off boss battles and even pet magical creatures — all without leaving Nassau County. DreamPark, a virtual reality theme park ...

The manufacturing industry is facing a major challenge: a rapidly aging workforce. According to an SHRM report, 27% of the manufacturing workforce is aged 55 and older. This means a significant ...

To improve virtual-typing experiences, University of Texas at Dallas researchers have designed a unique interface that allows users to transform everyday objects into typing surfaces within an AR ...