Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

Benjamin Beck, an authority on "tooling," offers a state-of-the art clarification of this fascinating behavior and why it's essential to know more about the nitty-gritty details.

Email marketing campaigns have an average return on investment of 36 times, meaning every dollar spent on email marketing ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

There is an emerging convergence between atherosclerotic cardiovascular disease and cancer, driven by shared risk factors and overlapping pathophysiologic mechanisms. Traditional factors, such as ...