Data by the Wall Street rating agency S&P Global showed that there were 785 bankruptcies in 2025 — the third consecutive year ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

Tesco Media today launches We Know the Nation 2026, its third annual trends predictions report exploring the cultural and cognitive forces shaping how Britain shops, lives and decides. Grounded in ...

For Mars Wrigley, Halloween doesn’t end on Oct. 31 — it just restocks. “It’s our Super Bowl of seasons,” says Tim LeBel, the company’s president of sales and self-proclaimed Chief Halloween Officer.

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

1 Faculty of Management Studies, University of Delhi, New Delhi, India 2 School of Management and Entrepreneurship, Indian Institute of Technology Jodhpur, Jodhpur, Rajasthan, India The application of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

The food and beverage giant is shining a light on a blossoming consumer trend that is impacting sales. PepsiCo (PEP) , which owns popular food and drink brands such as Pepsi, Lay’s, Gatorade, Tostitos ...