Instead of each AI integration being custom-coded for every app, MCP provides a shared standard, so MCP-compliant systems can ...

As ChatGPT moves toward ads, fears about manipulation are rising. But if designed well, advertising inside AI could help fund ...

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, ...

Pilot program with OpenAI part of a broader effort to expand the retailer’s presence in AI-driven shopping tools ...

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

Prediction markets Kalshi and Polymarket are offering contracts on which companies will air Super Bowl ads. Trades on events where the outcome is already known by a group of people lead to questions ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies—structured systems for labeling content and products—are one such attempt. And while the ...

This is read by an automated voice. Please report any issues or inconsistencies here. At CES 2026 in Las Vegas, the conversation at the LA Times Studios and Monks lounge moved beyond technical gadgets ...

Department of Industrial Design, Faculty of Architecture, Istanbul Technical University, Istanbul, Türkiye Introduction: In today’s digital age, social media platforms radically transform consumption ...

NBCUniversal today announced a slew of new tools for advertisers in advance of the annual CES trade show in January, per details shared with Marketing Dive. The developments span targeting and ...