Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

In the B2B sector, customer experience is frequently misclassified as a sentiment exercise. Leaders invest in customer journey mapping and digital portals, yet they are often blindsided when satisfied ...

Abstract: Customer segmentation is the process by which customers are divided into different groups based on shared features, behaviors, or needs. This assists companies in optimizing resource ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Unusual, a startup that focuses on changing how artificial intelligence models talk about brands, today announced it has raised $3.6 million in early-stage funding. Investors in the round included ...

Don't miss the big stories. Like us on Facebook. Around the world, utility companies are undergoing a historic transformation. The need to adapt to increasingly digital customers, comply with stricter ...

Around the world, utility companies are undergoing a historic transformation. The need to adapt to increasingly digital customers, comply with stricter regulations, and harness the potential of ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...