The pharma industry is embracing Direct-To-Consumer (DTC) selling of medicines in the US, and industry organisation PhRMA has stepped in to help cut out the middlemen in the supply chain. Pharma, ...
A new care pathway has emerged in the United States, and patients are already using it every day. Direct-to-patient (DTP) platforms – defined as a digitally enabled, end-to-end treatment model in ...
A recent survey shows that healthcare professionals have varied feelings on the direct-to-patient (DTP) drug sale platforms increasingly being launched by pharma companies—echoing patients’ own ...
Since the OTT boom during the COVID-19 pandemic, film industry pundits have defined the distinction between a small or medium-budget film and a big-ticket film to mostly align with what’s now ...
2025 was quite a polarising year for Tamil cinema. Audience thronged to theatres, not to watch the best of what the biggest stars of the industry had to offer, but to listen to good stories from ...
Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...
Tamil Nadu delivered a standout economic performance in 2024–25; its well-balanced growth model translated into a sustained surge in gross state domestic product (GSDP). A pickup across sectors ...
Plot: This Tamil crime thriller web series depicts the ordeal of a man whose daughter is assaulted and now seeks justice. The 8-episode series is woven with emotional depth alongside gripping suspense ...
Two decades ago, “patient support” meant reactive services for high-touch brands facing closed formularies and intense utilization management. Today, direct-to-patient (DTP) programs redefine the ...
As affordability, access, and transparency reshape U.S. healthcare, manufacturers are rapidly redefining direct-to-patient drug distribution as a core strategic capability, one that demands fully ...
In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. FullSpan Health’s Suzy Jackson joins us to talk about its new digital health division and ...
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