2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Despite the continued hype surrounding AI adoption, many overlook one of the biggest factors for AI success: data quality.

I'll explore data-related challenges, the increasing importance of a robust data strategy and considerations for businesses ...

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A crucial aspect in data collection and analysis is the employment of proxies. specifically, residential proxies are of paramount significance. The role of these technologies has increased in recent ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Healthy data collection is the process of collecting, organizing and utilizing data in a legal, honest and safe manner. It’s an approach to data that is in everyone’s interest. When a business has ...

With “opportunities and vulnerabilities” posed by digital transformation that “cross every facet of the IC,” the Intelligence Community released a new data strategy that aims to respond to current and ...