The Algorithm Isn't Neutral: How Chris Gray Is Rewriting the Science of Why We Buy

Shopping is no longer just about need, taste, or even persuasion. It is about prediction, feedback loops, and invisible ...

The Birth Of GEO: Generative Engine Optimization And What It Means For Every Brand

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

SEO Ninja Explains How AI Is Changing Search Engine Optimization

SEO Ninja reveals how AI is transforming SEO, search algorithms, and digital marketing, helping businesses boost ...
marktechpost

How to Align Large Language Models with Human Preferences Using Direct Preference Optimization, QLoRA, and Ultra-Feedback

In this tutorial, we implement an end-to-end Direct Preference Optimization workflow to align a large language model with human preferences without using a reward model. We combine TRL’s DPOTrainer ...
IEEE

IWPO: Sample Importance Weight-Based Human Preference Optimization for Large Language Models

Direct preference optimization (DPO) methods for Large Language Models (LLMs) have emerged as an efficient alternative to Reinforcement Learning from Human Feedback (RLHF), owing to the lightweight ...
The News Journal

Direct Online Marketing Addresses the Rise of Zero-Click Search and the Shift Toward Generative Engine Optimization

65% of searches now end without clicks due to AI Overviews. Brands must focus on GEO, AEO, and website design built for generative search visibility. PITTSBURGH, PA ...
GitHub

Direct Preference Optimization (DPO) implementation for LLM alignment using Hugging Face TRL and QLoRA.

DPO (Direct Preference Optimization) simplifies alignment by eliminating the need for separate reward models and complex reinforcement learning loops. This implementation provides a complete toolchain ...
IEEE

Mitigating Hallucinations in Large Vision-Language Models via DPO: On-Policy Data Hold the Key

Abstract: Hallucination remains a major challenge for Large Vision-Language Models (LVLMs). Direct Preference Optimization (DPO) has gained increasing attention as a simple solution to hallucination ...
The Repository

Direct Online Marketing Expands Generative Engine Optimization Services for Enterprise Brands

Direct Online Marketing operates as a full-service Digital Marketing Agency with experience supporting complex organizations, regulated industries, and national brands. The introduction of Generative ...