The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Editor’s Note: This is the final post in our 4-part series previewing new research from MDM, conducted with support from Infor. In Part 1, we explored the confidence gap in distributor strategy. In ...

Singer Industrial President Pete Haberbosch explains how the rubber, fluid power and automation distribution platform’s ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

Forward integration empowers businesses to control distribution, streamline operations, and eliminate intermediaries. Learn strategies for market control and profitability.

For years, the large streaming platforms were in a winner-takes-all arms race to amass the most content and acquire the most subscribers. But as we look toward 2026, the landscape is shifting. Now ...

The executive will lead distribution and monetization for DIsney's streaming platforms and TV channels. By Alex Weprin Senior Editor The Walt Disney Co. has promoted Jimmy Zasowski to president of ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

An eight-day shoot, a creator-first strategy, and a release engineered before production began. Independent film has been declared dead often enough to qualify as a horror subgenre. Box office is ...

Mind maps show how visual structure connects ideas and establishes relationships between complex topics. Mind map examples highlight how layout, hierarchy, and color choices influence focus and ...

President Trump is shifting from discussion of the long-lasting competition among the world’s biggest economies and nuclear powers. By David E. Sanger David E. Sanger has covered five American ...