The power of iconography: Encoding memory across time

Every generation leaves behind images that shape memory. From temples and portraits to symbols layered with meaning, visuals ...

STUDY: Boost in memory encoding with real-time editorial content

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

QMS neuroscience study highlights impact of dynamic content on memory and engagement

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Where are those darn keys? Tricks for remembering where you put things

Schacter suggested identifying problem items such as your phone, wallet or keys and creating a structure that becomes ...

Does PC RAM wear out? It’s complicated

RAM, short for random access memory, is an essential PC component that directly impacts the performance and speed of a PC. It ...
Psychology Today

Cellular Memory, Trauma, and Fear

We can handle traumatic and regretful memories in ways that combine what we learn from neuroscience and therapy.
DMNews

Marketing psychology says the reason your ads stop working has nothing to do with the algorithm

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over ...
CFO Dive

Amazon EC2 C8id, M8id and R8id instances powered by custom Intel Xeon 6 processors are now generally available

Amazon Web Services (AWS) announced the general availability of Amazon EC2 C8id, M8id, and R8id instances, new instances with ...

What’s a false memory? Psychologists explain how your brain can lie.

There isn’t a hard line differentiating a false memory and simply misremembering where you put your keys. But, in general, false memories are completely made up rather than a small memory error. In ...