In a LinkedIn post, Sengupta says awards juries still reward single, campaign-led narratives, while modern brands grow ...

To demonstrate it, I pulled the dumbest stunt of my career to prove (I hope) a much more serious point:u2029I made ChatGPT, Google's AI search tools and Gemini tell users I'm really, really good at ...

Claude Code integrates with GitHub and can pull Analytics and Search Console data, giving teams clear fixes and faster output ...

Modern marketing is a hybrid craft, built on human judgement and empathy, strengthened by AI’s ability to work at scale and ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The latest digital marketing trends in 2026 have aimed to show how they can benefit small businessess and marketers alike.

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

While Microsoft Azure makes up ‘the bulk’ of Unilever’s underlying infrastructure, Google claims it is providing the ‘backbone’ as hyperscalers work with the all-cloud multinational on its agentic AI ...

New analysis reveals how prediction markets, sports betting apps, and crypto gambling are fueling America’s fastest-growing addiction. We’re seeing patients who’ve never stepped foot in a casino, who ...