Like "Wi-Fi," the term "QR" is used often in day-to-day situations, but not everyone knows what it stands for. English speakers make frequent use of abbreviations to shorten communication or inject a ...

Are QR codes all hype, or are they a valuable mobile marketing tool? I recently read the contributed post by Joe Gillespie about why quick response (QR) codes are a waste of time. In some instances he ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

QR codes have become something of a joke. For the most part, they offer little that couldn't be achieved with a multitude of other technologies. NFC is more efficient, for example, at directing your ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Instagram is launching in-app QR codes worldwide via an update, according to The Verge. Users will now be able to generate QR codes that are scannable from any third-party QR camera app. The feature ...

English speakers make frequent use of abbreviations to shorten communication or inject a more casual tone. However, we’ve become so accustomed to these shorthand terms that sometimes we use them ...