Differential analysis requires you to think about all the potential solutions to a particular business opportunity to determine which one is the most cost-effective. By analyzing the cost and revenue ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

“Show me the data,” we say. But we don't mean it. Instead of the numbers generated by measurement, which can be billions for a single experiment, we wish to see results. This frequent confusion ...