Sales forces drive revenue for their employers by actively seeking out and engaging customer prospects. Sales can be described as the most personal branch of the marketing function, as salespeople ...

Accomplishing multiple strategic objectives through a single vision and investment is key — especially when digital investments are lean and desired business outcomes are broad. Many CIOs will face a ...

Force majeure, a clause in legal contracts that exempts parties from liability due to unforeseeable and unavoidable catastrophes, can also apply to investing. Force majeure specifically is written ...

A public relations organization is a private firm that specializes in changing, altering or influencing public opinion in the interests of their clients. With some exceptions, these organizations are ...