Calum Ross, assistant director in the sports business group at Deloitte, said the analytics helped Hearts get around their financial disadvantage. Celtic, who have won the Scottish league in 10 of the ...

Who's leading after MD25? And what do our writer, the algorithm, a child and this week's subscriber expect to see on Matchday ...

Competitive equity system using computer algorithm continues to receive mixed reviews from boys' and girls' soccer coaches.

For King, the apology was about misplaced accountability when others are to blame. He refused to hide behind excuses; ...

Explore how athletic departments use corporate sponsorships, camps, and scholarship expansions to exceed college football's official $21.3 million revenue share salary cap.

Football doesn’t need another label. It needs something that actually feels like it belongs – and that was precisely the ...

A change at the top? And what do our writer, the algorithm, a child and this week's subscriber expect to see on Matchday 25?

President Čeferin's opening speech at UEFA Congress focused on the game's power to unite, with the need for fans, players and communities to remain at its heart.

Lane Kiffin is getting his first taste of Mardi Gras as a member of the Louisiana community this year. He was even given his ...

A few decades ago, a Super Bowl ad was the entirety of the marketing event. Apple’s classic ad from the 1984 Super Bowl was ...

If you’ve ever played at a crypto game and wondered how you can really know a spin or a crash round isn’t rigged: the answer is provably fair mechanics. It’s a transparent system that lets players ...