As Gen Z romanticises a "Chinese phase" on social media, Chinamaxxing reveals a deeper soft power shift - where lifestyle trends, social media and global politics quietly collide., Relationships, Time ...

Videos circulating online show participants enthusiastically documenting their attempts to adopt what they describe as a ...

I share a birth year with “The Facebook.” In 2004, social media started to take over as the dominant mode of connection and ...

Many in Generation Z can justify shelling out $550 for a Coach purse but not dropping $15 for a Sweetgreen salad. The former is an investment that can look cute in countless TikToks, the latter is a ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

At Mint Money Festival 2026, Vijay Kedia used Gen Z dating slang—from “situationships” to “ghosting”—to decode stock market discipline, long-term commitment and wealth creation.

The slippage is especially drastic with young voters. In the 2024 election, a majority of 18-to-29-year-olds voted for Kamala Harris, but compared with 2020, young voters swung hard toward Trump.

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Experts say Boomers’ post-war childhoods forged resilience—but Gen Z’s openness shows how strength is evolving.

A Gen Z woman named Christy Murray explained that she refuses to go out with any guy who doesn't first confirm their date by ...

Taco Bell CEO Sean Tresvant told Business Insider how the brand has stayed relevant with younger diners while the rest of the ...