Pharma and life sciences teams gain access to Alpha Sophia–crafted niche audiences built on real-world billing, ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Audience segmentation is the strategic marketing process of dividing a broad target market into smaller, more manageable subgroups based on shared characteristics. This includes four primary types: ...

President Trump released his national security strategy late Thursday night with a focus on building up a larger military presence in the Western Hemisphere, balancing global trade, tightening up ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

President Trump’s new National Security Strategy describes a country that is focused on doing business and reducing migration while avoiding passing judgment on authoritarians. By Anton Troianovski ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

National Geographic's top destinations annual list is back for "Best of the World 2026." Twenty-five locations, from all around the world, have been selected as the top picks for the most unique ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

You’re mobile ordering your usual Friday burger. At checkout, a prompt appears: “Spend just $3 more and earn a free strawberry milkshake with your order” — your go-to sweet treat. You feel seen. And ...

Forgetting is normal, but it can make life difficult. You might forget someone’s name seconds after you meet them, blank on where you’ve put your keys, or miss an important birthday. Memories are ...