Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
Search Engine Land

Google Performance Max gets new AI-powered video creation, asset testing

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key ...

Google Ads Performance Max A/B Experiments In The Wild

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...
Search Engine Land

Google testing channel reporting for Performance Max campaigns

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...
Forbes

A/B Testing: A Powerful Tool For Optimizing Your Google Ads

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...