With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...
It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers? Britain ...
The highest rates of inflation in 30 years, supply chain issues caused by conflict, labour shortages due to a still-present global virus and significant legislative changes on the horizon which will ...
New rules coming into play today (1 October), will drastically change how many of the UK’s biggest brands can advertise on TV and online, and could have far-reaching impact on media choices, ...
How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...
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